Transforme sua assinatura de e-mail em uma poderosa ferramenta de marketing pessoal

30 ago, 2012 61 Comentários por








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Sua assinatura de e-mail é uma poderosa ferramenta de marketing pessoal quando usada corretamente. Já pensou nisso?

Pois é, você já parou para pensar em quantas mensagem você envia por email em 1 mês? Muitas, certo? E você se preocupa com a assinatura do seu email? Isso mesmo, aquela assinatura que enviamos no final de todas as mensagens.

Pois então : Ela funciona como um "cartão de visita digital", e quando bem feita, ajuda no seu marketing pessoal e a mostrar ao cliente que você é a pessoa em que ele deve contactar quando precisar comprar ou vender um imóvel.

Assinatura de e-mail

Nós da CorretorVIP estudamos o assunto e resumimos em 3 dicas fundamentais que você não pode deixar de ver e usar.

Importante:
Não deixe de ler sobre a nossa promoção no final do artigo!!!

3 dicas importantes (e gratuitas) para otimizar seu marketing pessoalLeia mais sobre este assunto e confira a promoção

1) Opte pela simplicidade:

As informações mais importantes são o seu nome, profissão e seu CRECI. Identificam quem você é e o que você faz. Justamente por isso, o ideal é que estejam escritas sem o uso de cores ou letras muito grandes, porque alguns leitores de email não conseguem entender as formatações (cores e tamanho) e acabam não exibindo o seu nome corretamente!

Prefira usar a fonte padrão do próprio e-mail. Se quiser, você pode destacar o seu nome em negrito, funciona como um "título", dando destaque e chamando atenção. Veja um exemplo:

modelo de assinatura para emails
Anderson Almeida
Corretor Imobiliário  | CRECI: RJ-000000/O

 

2) Tenha clareza nas informações:

Identificamos que colocar muitos telefones diferentes na assinatura confunde o cliente e dificultam a memorização do número! Por isso, a sugestão coloque apenas um celular e um telefone fixo (se for o caso).

Dica: Seu número principal deve aparecer primeiro.

Outra dica: Colocar o e-mail na assinatura pode parecer redundante, mas é bom incluir. Deixa a assinatura mais completa e facilita caso o cliente queira passar seu contato para algum amigo ou conhecido.

modelo de assinatura para emails
Anderson Almeida
Corretor Imobiliário | CRECI: RJ-000000/O
Tel: (21) 8888-8888  | (21) 5555-5555
andersonalmeida@email.com.br

 

3) Apresente o seu trabalho (nossa dica mais importante):

A melhor forma de mostrar o seu trabalho para o cliente é apresentando o seu site pessoal! Um site profissional, moderno e com muitos imóveis à venda vai causar uma ótima impressão. Seu cliente vai gostar e contar para amigos e outros possíveis clientes.

Se você ainda não tem um site pessoal, está perdendo uma excelente oportunidade de vendas! Para resolver isso, o CorretorVIP fez um site para você. Você já sabia disso?

Se não sabia veja como ficou: http://andersonalmeida.imovelvip.com.br

Seu site pessoal no ImóvelVIP oferece:

1 - Todos os imóveis que você está vendendo, à disposição para o cliente conhecer e comprar;

2 - A possibilidade de você cadastrar seus imóveis e opções;

3 - Um espaço exclusivamente seu na internet para que você possa divulgar seus contatos;

4 - Um canal de comunicação simples e eficiente com o cliente.


Saiba mais sobre o
seu site pessoal neste link

Bom, se você seguiu essas 3 dicas, sua assinatura ficaria assim:

modelo de assinatura para emails
Anderson Almeida
Corretor Imobiliário | CRECI: RJ-000000/O
Tel: (21) 8888-8888  | (21) 5555-5555
andersonalmeida@email.com.br

Conheça meu trabalho em: http://andersonalmeida.imovelvip.com.br

 

PROMOÇÃO CORRETORVIP** - AMPLIE SEU MARKETING PESSOAL

Agora que você aprendeu como montar a assinatura de email ideal, o que acha de participar da nossa promoção?

Os 10 primeiros corretores que nos mandarem um email com assinatura completa igual ou parecida com a que gente mostrou aqui ganharão 1000 cartões de visita (Importante: Para ganhar, a assinatura tem que incluir o endereço do seu site pessoal no Imovelvip)!!!

Essa é a sua chance de melhorar seu marketing pessoal. Mande logo a sua assinatura e ganhe os cartões pessoais!

 

** Promoção encerrada.

Dicas de Vendas

Sobre o autor

O autor não adicionou informação ao seu perfil.

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  47. Alessandra says:

    observação sou supervisora comercial, esqueci de informar, pois o blog é destinado a corretor.

  48. Alessandra says:

    olá, gostaria que me informem, por exemplo, se eu colocar o endereço físico do local de trabalho junto com essas dicas acima,será desnecessário ou ira complementar.
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  51. 3 Dicas para melhorar a sua imagem no mercado imobiliário says:

    […] Crie uma assinatura de email profissional - reparou quantas mensagens você envia por dia? São muitas oportunidades de divulgar seu trabalho, não é mesmo? A sua assinatura de email funciona como “um cartão de visitas digital” quando bem feita, ajuda no seu marketing pessoal e a mostrar ao cliente que você é a pessoa em que ele deve contactar quando precisar comprar ou vender um imóvel. […]

  52. Use o seu cartão de visita corretamente says:

    […] Todos os seus dados devem estar presentes no cartão de visitas.  Mas, é essencial que seu e-mail seja semelhante ao seu site pessoal, para facilitar a procura quando o seu cliente utilizar a ferramenta. Além disso, ter um e-mail especial para trabalho organiza melhor a sua caixa e não confunde a sua cabeça na hora de responder os clientes. Veja esse post que fizemos falando especialmente sobre e-mail e com modelos de assinaturas. […]

  53. Alexandre Felix says:

    Achei excelente! Já mudei minha assinatura e enviei para vocês darem uma olhada, e quem sabe eu ganhe os cartões para divulgar melhor ainda o CorretorVIP. Já estou montando minha equipe e vou divulgar para eles.

  54. Scheila Bianca says:

    Ola Estou iniciando no mercado imobiliario ha menos de um mês, e gostaria de saber se já houve postagens de como fazer uma carteira de clientes, dicas para iniciantes? Obridada
    Scheila Bianca

  55. Fernando Teixeira says:

    Gostei da oferta dos cartões de visita, mas... vocês não colocaram o endereço para onde enviar o meu e-mail, portanto, não posso fazê-lo.
    Agradeço disponibilizar o destinatário!

    Fernando

  56. Iraní says:

    Estou gostando muito de navegar, nos poucos minutos já me tem clareado muitas coisas. Parabéns aos corretores vips. Meu site estará funcionando a partir do dia 17 do mês corrente.

    Iraní Garcia
    Corretora Imobiliária

    • corretorvip says:

      Olá Irani,
      Que bom que está gostando do nosso blog. Esse feedback é muito importante para nós. Toda quinta feira nós atualizamos o blog com diversos assuntos para vocês corretores. Seja muito bem-vinda ao CorretorVIP!
      Abraços de toda a equipe!

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